Strategic Casting & Cross-Market Rollout

An emerging label with strong product but fragmented brand identity needed a campaign that would unify their message across European markets.

The brand was speaking in multiple voices — each market interpreted the identity differently. There was no singular narrative.

RHOLA developed a unified casting strategy and visual language that could flex across markets while maintaining a coherent brand position.

Strategic talent alignment across Paris and Munich. A cross-platform campaign shot over ten days. Content architecture designed for editorial, social, and retail simultaneously.

+38% audience growth in 60 days. A sold-out product release driven by strategic placement rather than paid promotion. Three new market entries executed seamlessly.